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Perspective: A different point of view.

Helping businesses understand and navigate the landscape of the disabled consumer market since 1998.
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Helping businesses understand and navigate the landscape of the disabled consumer market since 1998.
Spotting potential misrepresentations of your message is as simple as changing your point of view. Read on for how.
When activism dresses up in advertising's outfits.

You can't get there from here.

This is a fine and nuanced point to be aware of when marketing to disabled consumers.

If it's "buy this", it's advertising, if it's "think this", it's activism.
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